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Newsroom

Small gift, credit card and computer with holiday decor

USF expert: ‘Tis the season for AI among shoppers and retailers

John Licato

By John Dudley, University Communications and Marketing

Artificial intelligence is expected to play an outsized role this holiday season.
 
From AI-generated ads to consumers using platforms such as ChatGPT to compile shopping lists, the technology “is on track to revolutionize how people shop,” according to RetailWire’s .
 
John Licato, associate professor of computer science and engineering in the University of South Florida’s College of Eng