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muma ai day

Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business

Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.

November 4, 2025Business News, Events

employee dodging fish hooks

Falling for 鈥渇ake鈥 phishing: USF study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

president-elect moez limayem

Moez Limayem unanimously selected by USF Board of Trustees as the university鈥檚 next president - USF News

Limayem currently serves as president of the University of North Florida and was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years. His appointment is subject to confirmation by the Florida Board of Governors, which oversees the State University System.

October 21, 2025Business News

USF interns at the Tampa Bay Economic Development Council

USF students gain hands-on experience through Genspiration Foundation and Tampa Bay EDC Internship - USF World

Finance major Diego Pardo and business analytics and information systems major Emma Scuderi are each working on initiatives that directly connect to their academic and career goals.

October 15, 2025Business News, Honors and Awards

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn鈥檛.

July 17, 2025Business News, Research and Innovation

Researchers at the 黑料老司机, including associate professor Denny Yin, reveal why consumers often trust fake online reviews and how to improve awareness.

July 2, 2025Business News

graphic welcoming Munir Mandviwalla

Design science researcher appointed director of USF鈥檚 School of Information Systems

Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.

June 23, 2025Business News

Product strategies should adopt AI as its life force. Ramya Krishna, a USF alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."

June 16, 2025Business News

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

Despite growing awareness of fake online reviews, a new 黑料老司机 study finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

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